5 Metrics to Track for Your Link Building Campaigns

1. Domain Authority (DA/DR) Trend

While not a Google metric, DA/DR gives you a good proxy for site authority. Watch the trend, not just the absolute number.a

2. Referral Traffic

The best links bring real visitors. Check your analytics to see which guest posts are driving traffic.

3. Keyword Rankings

Are your target pages moving up for their main keywords? This is the ultimate proof of success.

4. Indexing Rate

A link that isn't indexed doesn't count. Monitor your placement indexing rates.

5. Cost Per Link

Calculate your total spend divided by live, quality links to understand your ROI.